MarComm
Our Brand
This brand guide is a blueprint for how we can collectively focus and leverage the power of our brand. The principles discussed here are meant to serve as a long-term platform for building our reputation.
Our Vision
Why we exist
Empowering every learner to secure a better future for themselves and the world around them.
Our Mission
How we serve
Creating flexible, immersive pathways to enhance the pipeline of diverse talent and build more equitable, inclusive workplaces and communities.
Boilerplate
The standard "about us" text
The Washington Center is pioneer in the development and delivery of experiential learning programs built to serve learners, employers and community. Since our founding, we've helped more than 60,000 individuals from across the U.S. and around the globe expand their academic pursuits into rewarding jobs and careers. We use our scale and expertise to deliver tailored solutions that open career pathways for learners, solve recruitment challenges for employers, while helping create greater access, equity, advancement and representation.
Overarching Message
Innovative Solutions to Break Systemic Inequities in College to Career Pathways
TWC designs and delivers industry-focused, flexible career-connected programs that help open pathways for diverse entry-level talent into jobs and careers. In collaboration with public and private entities, we seek to break the one-size approach of education to career, overcome systemic barriers and fuel competitiveness regionally, nationally and globally.
Our mission of equity and opportunity for all is achieved through tailored solutions which serve learners of all backgrounds, age or lived experience and that meet the dynamic talent and training needs of employers.
Our Brand Character
The standard "about us" text
Solutions Focused
TWC designs, implements and evolves solutions for the greatest challenges facing learners, employers and regions across our global community. We are an active partner for change, using human-centered insights to guide our actions.
Mission Driven
TWC's mission is bigger than our individual programs and operations. Our work is designed with passion to create changes that fuel equity, access, opportunity and competitiveness at scale. Our values and JEDI priciples are part of every action we take, with a long-term view of advancing individuals, employers and communities.
Human-Centered and Innovative
TWC acts and innovates based on data and insights about the needs and experiences of the individuals and institutions we serve. We keep pace with rapid changes to learner demographics, recruitment needs, industry skills, post-secondary education perception and the ways to be competitive in a global economy and delivering relevant and future-focused solutions.
Change Agent
TWC is committed to leading changes to the systemic barriers and outdated structures of education to employment that limit competitiveness, equity and opportunity for learners, employers and regions/nations.