Posts
We’ve all seen them! The most common feature on Instagram is the image post. These posts show up directly on your followers’ feed as well as your Instagram page.
Top Three Tips:
- Consider your overall brand identity & authentic culture
- Focus on a single subject
- Post a variety of photos to show diversity and engage followers in different ways
When To Use This Feature:
- Crowdsourced Content, Polished or Branded Content
- Lasting Information, Big Announcement Engage Followers/Build Brand Identity
- Partner with Influencers (Students, Alumni, Partners, Providers, Etc.)
Examples & Data:
- TCNJ TWC Student Spotlight Post: This post received 181 likes, posted on the TCNJ Center for Global Engagement Page!
- IDP India Cultural Adjustments Post: This post about adjusting to a new culture and education system received 409 likes.
- IDP Thailand Study Abroad Finances Infographic: This post was easy for Thai students to understand all the important financial information they’d need to consider when planning for a specific English language course abroad. It received 385 likes, but it was also saved 343 times and shared 122 times as it was a useful resource for students to refer back to or show their families later.