Instagram stories allow you to post frequently without clogging up your followers’ main feed. Stories disappear after 24 hours and are less-polished, more organic posts. Stories are authentic and experimental!

Examples & Data:

• The Washington Center (TWC) Student Takeover: Vito at Stockton University The Washington Center (TWC) collaborates with various partner universities to have students takeover the university, or study away office, account. Vito hosted one of our first takeovers and we saw huge success! While a story takeover on TWC’s page typically reached 600 individuals, through this takeover, TWC reached over 2,700 individuals who otherwise may not have known about TWC, increasing our reach by almost 5x. We included a link sticker to a custom landing page that received 42 unique page views and one new lead.
• During our Fall 2021 recruiting season TWC posted stories showcasing where our recruiters were, how students could meet us, and tagging the university accounts. We posted 58 stories total, were mentioned/shared back by 16 schools, reached 12,995 new viewers and had 33 interactions (replies or share).
• Study in the USA Fair: IDP India used Stories to announce the undergraduate fair held this Spring and then created a highlight for the important information and to keep registration links active. You can see the information they shared and how they used links to encourage engagement leading up to the event.
• At the event they added stories with IDP staff to talk about Studying in the US generally, how IDP can help support students on their journey, and talked to students and parents attending the fair about their experiences and how the fair helped them understand their options. The stories were viewed more than 2,000 times in some cases, allowing students and parents who did not attend to still learn about studying in the US.