Reels is a new and extremely popular Instagram feature! A direct competitor to TikTok, through Reels you can post quick fun videos or loops of content. Reels will show up on your feed, but also have their own explore page! An effective video communications strategy not only meets your audience where they are, it broadens your prospective applicant pool.

Examples & Data:

• TWC collaborated with the FIU careers team for this post! We provided them with video content, and they posted it as three Reels (see example: Reel #2). They posted three Reels over 3 days – Day one reached 840 accounts and had 961 plays. Day two reached 804 accounts and had 906 plays. Day three reached 188 students and had 214 plays.
• IDP also used a Reel to advertise their Study in the USA Undergraduate Fair in March. Notice that the Reel is quick, informative, and includes a call to action (register for the fair). The content of this Reel also helps build brand identity for IDP as a go-to resource for achieving your dreams of studying in the US. This Reel has 7,543 views and 168 likes.
• IDP Vietnam created this Reel about “Top 6 courses that will be in high demand after COVID” that featured one of their students in Australia. It was very popular with 3,696 views and 78 likes and allowed students to get information from a peer who had worked with IDP, so it was also coming from a trusted source.